Unfortunately, it's not enough just to worry about it at "election time" — i.e., when you're seeking a promotion or looking for a new job. The permanent campaign truly is ongoing, and all successful candidates (of the job or political variety) need to recognize a few new truths:
Your reputation precedes you.
If you're invisible, you're probably a fraud.
You progress or you stagnate.
Putting forward your personal brand requires ongoing vigilance. What are your campaign strategies?
This post is part of the special series The New Rules for Getting a Job.
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